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Break The Myth
...and take your image to the next level with national-quality video production at local market prices.
Myth: Video production is too expensive for small & medium businesses.
Reality: No, it isn't. There was a time when production was limited to film or Beta video (expensive formats & processes), but with advancements in computer and camera technology, you can have broadcast-quality video production at a fraction of what it would have cost you 10 years ago.
Myth: Advertising on TV is costly.
Reality: Advertising on TV can actually be much less than radio or print. Also, many cable companies allow you to choose which networks you want your ads to run on, so you can reach your target demographic more effectively. In Ithaca, you can advertise on TV for about $15 per spot and place your ad on over 40 cable networks.
Myth: The only business uses for video production are TV commercials and program-length infomercials.
Reality: There is a wide range of lengths and program formats in between the 30-second commercial and 30-minute infomercial. Many companies use video for product, facility & service profiles. Video is used for employee training, orientation & other educational purposes. More and more retailers use in-store video kiosk-type displays as an effective promotional tool. VHS tapes are often made available to consumers as a pre-purchase tool for high-ticket products and services. We have produced local promotional videos for the Tompkins County Chamber of Commerce, the Tompkins County Library Foundation, Tompkins Cortland Community College and Retirement Essentials Inc.
Myth: You have to be in a big city to get quality video production services.
Reality: Not any more...
Hark Productions is a full-service, video production company that is changing the face of visual media in our region. Now, businesses throughout the Southern Tier, Finger Lakes and Central New York regions have access to state-of-the-art video & audio services at affordable prices. Our talents cover the entire spectrum of production — from scripting, filming & video editing (including customized music composition) to print & web related support graphics & media delivery.
Different needs call for different approaches. Whether you want a simple, elegant production or a high-energy video with heart-racing music and special effects, we can give you the image you’re looking for.
Think INSIDE The Box -- Your Television!
More and more businesses and organizations are seeing the value in video production for non-broadcast applications. In today's high-tech, competitive market place, being able to "show" perspective clients, donors & employees what you do or how you do it is becoming an invaluable tool for many.
A Moving Picture Is Worth A Thousand Print Ads
As budgets tighten, one of the first piles to get hit is the advertising dollar. And since video is considered to be the "most expensive," one would never think of shifting from print and/or radio to video & TV, right?
Consider this...
Economics: At $15 per play, how many times could your TV ad run for the same price as a quarter-page ad in the daily paper?
Impact: How many local TV ads do you remember seeing yesterday? How many print ads do you remember seeing yesterday?
Longevity: Moving images, music & sounds "stick" better than static photos & words. You can't hum a caption.
More Bang For Your Buck
A cliché, yes -- but very appropriate for this subject. You can have many different business tools derived from a single video project. Say you contract us for a 3 - 5 minute service overview. You take that and have it available on VHS and/or DVD. You can also make it available online. Or perhaps you want to include it as part of a multimedia CD. You could even take parts of it and have a series of commercials for television or extract the audio & music to create supporting radio ads.
Business Video That Isn't "Business-As-Usual"
Our fresh, contemporary approach to video production is a cut above the "local look." Not only will your investment in our video services be more cost-effective in the long run, it will also make a bold impression that people will remember.
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